Selling your Real Estate in the Greater Woodstock Vermont Area?

Marketing and Selling greater Woodstock VT properties, and properties in the surrounding Upper Valley is a mainstay of our firm.  Look through our property listings and you will find that we have listed a wide range of residential properties for sale ranging from high-end estate properties and second homes to more moderately priced homes, land listings, and everything in between.  The core of our market is the Greater Woodstock Area (roughly a 15 mile radius around Woodstock VT), but we are also familiar with - and have listings in - other parts of Vermont. We also selectively take light-commercial property listings - that are of a more "office/retail", not industrial nature.   All of our agents are licensed in New Hampshire.  

Our approach to marketing and selling property combines two elements: 1) excellence in online/web marketing and 2) personal competence and networking.  

Online/Web Marketing: We spend heavily each year on online marketing/SEO to syndicate our clients properties to hundreds of real estate search websites locally, nationally and internationally.  We take a great deal of pride in the quality of our photography and writing so that your property is beautifully presented online, attracting potential buyers to call for a showing, whether they call us directly or call an agent at another firm with whom they are working.  In short, the goal of our online presentation is that your house will be beautifully presented online and motivate buyers to call us or their broker for a showing.

Here is a real-life example of how most buyers are buying real estate today (2011):  We listed a property for $2.5 million in Woodstock.  We subsequently received a call from a buyer who came from a suburb of Boston, but who had second and third homes in two other states.  They had never called a broker in Vermont, nor been shown a property - they had been shopping online, from the privacy of their Mac computer for over a year.  Whenever they visited the area, they had familiarized themselves by driving the back roads.  About 2 weeks after a price reduction in the listed price of this property, the buyer called our office for a showing.  They visited the property for an hour and a half, had a number of questions which we promptly researched and provided answers.  They made an offer the next week.  We assisted our seller-client in the negotiations and terms were agreed within a week.  Then contingencies were cleared and the property closed 28 days later - for $2.1 million cash.  Our client's property was beautifully presented - and thoroughly syndicated online, attracting The Buyer.  

Since the odds are more than 50/50 that buyers will be working with another brokerage firm, we pursue an open policy of cobroking with other agencies, so that regardless of what broker they are working with, they are welcomed and compensated for bringing buyers to see and buy our clients' properties.  Our goal in listing your property is to get it sold to the best buyer, regardless of their representation.

Personal Competence & Networking: The story above also illustrates our strong belief that the person showing your house can make a significant difference in the impression a potential buyer will have of the house itself. If the showing agent has strong people skills, depth and competence, then buyers have greater confidence, their potential concerns can be addressed and dispelled promptly, and energy and enthusiasm for the house can be generated.  Having knowledgeable, competent and personable showing agents is critical not just during a showing, but also during negotiations, where many deals get sticky or when tensions may need to be managed and problems solved.  We have an excellent track record of bringing deals to closing.  We also have deep lists of contacts in our network: past buyers and sellers, friends and colleagues, both in the area in from our prior lives and careers.  Check out our backgrounds to evaluate who we are, our backgrounds and experience, and why we believe we are among the most competent brokers in the area.

We can and will be happy to recall dozens of similar stories for properties and land at all price ranges and locations - from moderately priced first-time homebuyer homes to multimillion estates.

We also selectively advertise in print media, but the hard evidence - over many years - is that print advertising does more to build awareness and brand recognition for our firm, and in helping us acquire new buyers, than it does in selling specific properties.

Check out some examples of our online distribution channels and how we present and market properties online. Click the Tour Factory link below to see a component of our Marketing efforts.

The best property in the world won’t ever sell if no one know about it.  We aggressively contact active buyers, we ensure that other key brokers are aware or visit the property, we host Open Houses, and we distribute the online presentation of the property aggressively by syndicating it to Realtor.com, Zillow.com, Trulia.com, NNEREN/MLS, and numerous other on-line real estate websites

Regarding the home specifically, we begin by conducting a detailed evaluation of your property, noting it's special and unique features - within the context of the location, market conditions and comparable properties for sale and recently sold.  This enables us to provide you with sound guidance on the best strategy for marketing, positioning and pricing the property.  We know how to stage and prepare your home for the most attractive showing.  We complete the preparation phase by preparing a complete portfolio of marketing materials, including printed materials, photography and videos, as appropriate.  

We prepare for and follow up on each showing to ensure that questions and concerns are handled promptly and professionally.  When you receive offers on your property, we will guide you every step of the way through negotiations, agreement, and the pre-closing process to ensure a smooth and successful closing and sale of your unique Vermont home, property or estate.

Check out what 50 years of professional, smart business experience can do to make a difference with your Woodstock Vermont real estate or New Hampshire home. Contact us about how we can help you sell your unique property - as a team.